Fidel Baca is a Principal with ExponentHR, an innovative HRIS technology platform delivered through a high-touch ASP service model. ExponentHR reduces cost, improves operational efficiency, and provides scalable infrastructure through a self-managed system and provides real-time management reporting for HR, payroll, and benefit transactions to small and mid-sized organizations. Fidel brings over 25 years marketing and business development experience as a small-business owner/operator, Global Marketing Officer with World Point Interactive, and over twenty years tenure with Lacerte Technologies (now Exponent Technologies) in varied product development, sales, and marketing roles.

One of the founding members and architects behind the ExponentHR platform, Fidel holds primary responsibility for corporate marketing strategy, business development, and new technology solutions.